How to Find LEGO Sets Before Release Day (Yes, It’s Possible)
If you're a hardcore LEGO fan, you know the thrill of cracking open a brand-new set on release day. But what if I told you there’s a way to get your hands on upcoming sets before the official launch? Yep—early access isn’t just for VIPs anymore. Whether you're a MOC enthusiast, reviewer, collector, or just impatient (no shame), here are some tried-and-true methods AFOLs use to find LEGO sets before release day.
1. Retailer Slip-Ups = Your Gain
Some big-box stores (cough Walmart, Target) occasionally stock shelves early—intentionally or not. Their inventory systems don’t always line up with LEGO's embargo dates, and that’s your window.
💡 Pro Tip: Head to stores a few days before the 1st of the month (when most sets drop). If you see new sets on shelves, grab 'em—just don’t be surprised if the register blocks the sale. Be polite, ask for a manager, and sometimes… they'll let it slide.
2. Independent Toy Stores
Your local mom-and-pop toy shop might get LEGO shipments early and may not adhere strictly to street dates. They’re often more flexible, especially if you’re a regular customer.
🛍️ Build a relationship. Let them know you’re a LEGO fan. Sometimes they’ll give you a heads-up when new stock arrives—before it goes on display.
3. Online Marketplaces
Sites like BrickLink, eBay, and even Facebook Marketplace occasionally list unreleased sets from sellers overseas or third-party distributors.
⚠️ Caveat emptor: Be prepared to pay a markup, and make sure the set isn’t a knockoff. Stick to high-rated sellers, and always double-check box images and set numbers.
4. Leverage the LEGO Affiliate Network
LEGO’s own affiliate program sometimes reveals upcoming listings before they go live. If you follow LEGO affiliate blogs or creators (👋 like yours truly), you might see listings or affiliate links for unreleased sets—sometimes even with working checkout links ahead of schedule.
🔗 Pro Tip: Check affiliate-linked LEGO product pages. If the “Add to Bag” button lights up early, don’t ask—just click.
5. Early LEGO Store Drops
If you're lucky enough to live near a LEGO Store, stop by the day before release. Occasionally, they’ll put out stock early, especially if it’s the last day of the month and they need to refresh displays.
🧱 Ask nicely. Staff usually follow the rules, but being friendly and curious can go a long way.
6. Join the LEGO Insider or Recognized LEGO Fan Media (RLFM) Circles
If you're an active content creator, reviewer, or part of the LEGO Ambassador Network (LAN), you might qualify for early review sets through LEGO’s Recognized Fan Media program.
📸 Bonus: Not only do you get sets early, but you can also publish reviews before they’re available to the public—just follow the embargo rules.
7. Check LEGO Distribution Centers (Not Literally 😅)
Sometimes employees at retail distribution centers or shipping facilities leak info (or inventory) ahead of schedule. Forums like Reddit’s r/legoleak or Eurobricks are often quick to report sightings of sets popping up in random corners of the world early.
🧭 Look for reports like “Spotted in Malaysia” or “Found in Texas Walmart.” Then it’s game on.
Final Thoughts
Finding LEGO sets before release day feels like discovering a cheat code—and sometimes it is. While LEGO does their best to control street dates, the system isn’t bulletproof. With a little hustle and some good timing, you can be the first among your AFOL crew to get building.
If you’ve ever scored a set early, drop a comment below and share where and how you did it. And if you want to stay in the loop on upcoming LEGO drops and stealthy finds, hit subscribe and become a BrickLifer with me.
Happy hunting, and may the bricks be ever in your favor.
Let me know if you'd like a version formatted for WordPress or with embedded product images next!
BrickLifer: Build, Display, Repeat.
